NRL in race to reimagine Magic Round as rival AFL event doubles profits

[Beaussie]

Gees sounds like a lot of work to do when you see South Australia is already getting double the amount of money from their AFL Gather Round. Is Magic Round getting stale?


NRL in race to reimagine Magic Round as rival AFL event doubles profits

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The NRL is in a race to “reimagine” its showpiece annual Magic Round in Brisbane, as Adelaide toasts its $114m AFL Gather Round juggernaut this weekend.

The AFL copied the concept of holding all games in one home-and-away round in a single city from the NRL in 2023 — but in just three years it now brings in double the amount of money for South Australia than what Magic Round does for Queensland.

Queensland’s deal for Magic Round, which began in 2019, is set to run until 2027.

Events guru Tony Cochrane believes the showpiece can be “reimagined” to rival the AFL’s festival.

It is understood some major additions are being planned for this year’s event, including a four-day closure of Caxton Street to create a festival environment in the precinct, with activations across almost 20 sites throughout the city.

Additionally, Tourism Events Queensland confirmed it had sent an observer to Adelaide ahead of Gather Round.

Mr Cochrane, a former chairman of the Gold Coast Suns AFL team and the man credited with turning the Supercars racing series into a powerhouse of Australian sport, is also the state’s new “special envoy” for major events.

He said Magic Round could bring in new ideas and initiatives, including the possibility of taking games beyond Suncorp Stadium to broaden the event’s reach, as Gather Round does with matches in suburban Adelaide and even the Barossa Valley.

Queensland Rugby League CEO Ben Ikin said the success of Magic Round showed it did not need to copy the AFL product.

“While Gather Round might have some elements that are worth looking at, Magic Round is a wonderful event,” he said.

“If it ain’t broke, don’t fix it.”

[Terry]

Haha!! The NRL goes to Las Vegas USA. The AFL goes to..............ummmm................oh...........yeah...........drum roll.........Adelaide lolololololololol!!!!!!!!!!! A hick country town in the middle of a desert. Last time I was there the joint was closed. You can get accommodation for 10 bucks a night at sookies backpacker joint. I'm sure they're gonna bring in millions to the local....ummmm......'economy' with offerings like that lololol.

Its great they're copying Australia's most watched sport though beatup. Obviously they're trying to revive the failing mess. I'd suggest they also copy a few NRL rules. How about a knock-on and off-side rule to eradicate the incessant fumbling mess. Also get rid of the child like punching the football thingy. Its ridiculous. And teach the whitey private school educated boyos to tackle properly. The tippy, taggy, slapping routine is just embarrassing.

There ya go. Just fixed up the whole mess in one post.

[makingnrlfansgowacko]

Haha!! The NRL goes to Las Vegas USA. The AFL goes to..............ummmm................oh...........yeah...........drum roll.........Adelaide lolololololololol!!!!!!!!!!! A hick country town in the middle of a desert. Last time I was there the joint was closed. You can get accommodation for 10 bucks a night at sookies backpacker joint. I'm sure they're gonna bring in millions to the local....ummmm......'economy' with offerings like that lololol.

Its great they're copying Australia's most watched sport though beatup. Obviously they're trying to revive the failing mess. I'd suggest they also copy a few NRL rules. How about a knock-on and off-side rule to eradicate the incessant fumbling mess. Also get rid of the child like punching the football thingy. Its ridiculous. And teach the whitey private school educated boyos to tackle properly. The tippy, taggy, slapping routine is just embarrassing.

There ya go. Just fixed up the whole mess in one post.

Temu Pete is after the gambling money from vegas, he even had a sook about the set up about how the system works over there. there was an article about this in one of the NRL in USA threads about a month back

Mr Temu Pete has also been cooking the books with the numbers with the magic round numbers by posting the numbers for the total day and listening them for each game making the numbers far larger than what they really are. this looks great at the time and on paper but not so for the finances, as we see now its not such a great success after all

in the AFL of the AFL, so what if some of the event is in a country town, it means they have to accommodate and all players travel out there, set up a small venue, cover all the risks required for insurance purposes, the venue is smaller meaning less people being able to pay and view the game.

Basically the NRL event is a dud and AFLs a success, so it has you resorting to insults and racism