Mid season report - popularity KPI's

[Xman]

Well now we've reached the mid season point I thought it would be a good chance to examine the popularity KPI's for both codes to see how they're travelling.

AFL

Attendances:
Well so far this year the AFL attendance has reached 3,559,284. This is an increase of 116,440 on the same stage last year, 1,100 per game, and an increase of 3.38%

TV ratings
http://www.theaustralian.com.au/media/b ... 6650859872
"The two AFL broadcasters, Seven and Fox Footy, have experienced substantial audience growth for their telecasts this year, with Fox Footy ranking as the top channel on the subscription-television platform for seven consecutive weeks and Seven's AFL audience up 11 per cent for its first seven rounds"

NRL

Attendances Up until the end of Rnd13 this year the NRL had reached an attendance total of 1,677,300 which was 35,983 more than last year. But they'd also had one more game so the average was only 192 people more per game or 1.16% increase.

TV ratings
http://www.dailytelegraph.com.au/sport/ ... 6664153128
"According to an internal NRL document obtained by The Daily Telegraph this week, a total of 1,500,927 fewer people have tuned in to Nine and Fox Sports telecasts over the opening 13 rounds.
That represents a ratings drop of 2.9 per cent on the first half of last season"

AFL gets a pass

NRL gets a fail

:>::

[Stewie]

EXCLUSIVE: NRL research has uncovered a 1.5 million viewership decrease so far this season - a ratings nosedive that has placed the merits of a fixed schedule in the crosshairs.

In response to pleas for certainty from clubs and sponsors, the NRL introduced a fixed schedule over the first 20 rounds for the first time in its 16-year history.

But diminished ratings across the majority of timeslots suggest the move might have backfired, although a spate of blowouts and significant off-field dramas could have also taken a toll on fan loyalty.

According to an internal NRL document obtained by The Daily Telegraph this week, a total of 1,500,927 fewer people have tuned in to Nine and Fox Sports telecasts over the opening 13 rounds.

That represents a ratings drop of 2.9 per cent on the first half of last season.

On the plus side, live attendances have risen by 1.1 per cent over the same period.

However, it's debatable whether the marginal rise in crowds justifies the viewership dip in lounge rooms.

Supporters of the fixed schedule argued that crowds and membership would rise, because fans could plan their trips to games well in advance.

But while attendances soared over the first month - thanks to Sonny Bill Williams' return and the Good Friday blockbuster between Souths and Canterbury - they've since come sharply back to the 16,000-odd average of previous seasons.

The most worrying theme is that, after 13 weeks, only Nine's live Friday night coverage in Sydney and Fox Sports' live Saturday 7.30pm game have recorded increases (3.5 per cent and 1.7 per cent respectively).

While not disputing the NRL figures, Nine yesterday released its own figures that point to a 5.6 per cent ratings increase for all night matches this year, including Thursdays.

The discrepancy between the Nine and NRL percentage could also be explained by the inclusion of lower pre-match show ratings.

Nine head of sport Steve Crawley said the network anticipated the fixed schedule would translate to a boost on Friday nights, because it was guaranteed first pick of each round for 20 weeks and was pleased with a 15.8 per cent increase in the 16- to 39-year-old demographic in Sydney.

Sunday afternoons, however, are a different story. They've proved a bloodbath, with both telecasts considerably down on 2012.

The 2pm Fox Sports match is down 12.5 per cent, while Nine's 4pm delayed telecast is down 19.8 per cent and 15.8 per cent in Sydney and Brisbane respectively.

A ratings winner in previous years, Monday Night Football has also suffered a 9.7 per cent ratings drop - the second successive halfway mark decrease since 2011.

Crawley would not be drawn on whether he would prefer the fixed schedule to be changed next year, but the concept is locked into the NRL's five-year broadcast deal.

Fox Sports boss Gary Burns blamed additional AFL games on Monday for eroding ratings nationally, and wanted the system reviewed ahead of 2014.

NRL marketing boss Paul Kind, however, said it was too early to determine whether the fixed schedule was responsible for the overall decline.

"The fluctuations year-to-year suggest we should wait until closer to the end of the season before forming a view on that," Kind said.

I think we all knew that Monday night nRL games would be down when they had competition from Australia's game. Get used to it, because the AFL is only going to get more MNF games next year.

[Raiderdave]

gee
I wonder why Ch 9 's figures show a rise in FTA Ratings cockheads ?

scanning scanning
News Ltd

Lying merkins ..... an NRL report from an undisclosed source

the NRL is UP in all KPI's

memberships
attendances
TV ratings

all way up on any other previous year
killing it tis the NRL =D> =D>


meanwhile the VFL is still a mile off where it was in 2010
so very far behind

the decline
the decline

[Stewie]

Nine's including pre match show ratings whereas the nRL isn't.

How on earth are AFL ratings worse than they were in 2010? Someone get Raiderdave's nurse, he's gone full r*****!

[Raiderdave]

How on earth are AFL ratings worse than they were in 2010? :

how
by being smaller you dribbling minda

we all know the only way the VFL's are actually larger is with an extra game
apples for apples

the decline continues

[Raiderdave]

gee
I wonder why Ch 9 's figures show a rise in FTA Ratings cockheads ?

scanning scanning
News Ltd

Lying merkins ..... an NRL report from an undisclosed source

the NRL is UP in all KPI's

memberships
attendances
TV ratings

all way up on any other previous year
killing it tis the NRL =D> =D>


meanwhile the VFL is still a mile off where it was in 2010
so very far behind

the decline
the decline

But, but, but......denial, denial, denial :_<>

Can't stand it can you ..............

the NRL grows
the VFL shrinks ...... embrace the truth lad

it will set you free

[Stewie]

How on earth are AFL ratings worse than they were in 2010? :

by being smaller you dribbling minda

we all know the only way the VFL's are actually larger is with an extra game

So are they bigger or smaller you fucking ******? Make up your mind

Ratings were up by 10 million last year over 2011 and once again up so far this season. Meanwhile the nRL has gone from stagnate to a decline, and that's with them even further selling out to TV.

People just don't like rl like they used to Raiderdave. Deal with it.

[Xman]

How on earth are AFL ratings worse than they were in 2010? :

how
by being smaller you dribbling minda

we all know the only way the VFL's are actually larger is with an extra game
apples for apples

the decline continues

More is more Dave. More games watched by more people.

This year comparing the same number of games as last year we have a substantial increase in TV ratings and attendance. More than double the NRL's. Care to explain this Dave? Go on, give it a go :>::

[Fred]

I'll answer for Dave....



Sure it was ********** ... Sure it was

[adamj1300]

I'll answer Raiderdave....



Sure it was ********** ... Sure it was

you forgot the "**********" at the end of the quote

[adamj1300]

gee
I wonder why Ch 9 's figures show a rise in FTA Ratings cockheads ?

scanning scanning
News Ltd

Lying merkins ..... an NRL report from an undisclosed source

the NRL is UP in all KPI's

memberships
attendances
TV ratings

all way up on any other previous year
killing it tis the NRL =D> =D>


meanwhile the VFL is still a mile off where it was in 2010
so very far behind

the decline
the decline

denial denial, why would news ltd rubbish something it owns 30 something percent of?

[cos789]

The site I use (anti AFL and pro rugbies) has the AFL attendances up by a modest amount and NRL down a modest amount (0.4%)