Talking Footy

What is VOZ?

Virtual Australia, or ‘VOZ’, is the foundation of Australia’s new Total TV reporting standard.

VOZ brings together broadcaster content viewed on TV sets (OzTAM and Regional TAM TV ratings) and connected devices (OzTAM’s VPM service, which captures online-delivered TV content, or ‘BVOD’) in a single detailed database. Conceived and developed by OzTAM, Regional TAM and Nielsen, VOZ provides all-screen, cross-platform planning and reporting for Australia’s television industry.

VOZ provides full national coverage which includes free-to-air and subscription television channels viewed in metropolitan and regional TV markets (including overlap areas) as well as ‘Rest of Australia’. Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the combined TV markets of Darwin, Remote Central + Mt Isa, Griffith, Mildura, Spencer Gulf (Port Pirie/Broken Hill) and Riverland/Mt Gambier.

https://virtualoz.com.au/resources/faqs/

Beaussie wrote: ↑Sun Feb 18, 2024 12:06 am

A new year with full national coverage in how the tv ratings are reported. For those not aware of what the changes are, the following will hopefully assist.

What is VOZ?

Virtual Australia, or ‘VOZ’, is the foundation of Australia’s new Total TV reporting standard.

VOZ brings together broadcaster content viewed on TV sets (OzTAM and Regional TAM TV ratings) and connected devices (OzTAM’s VPM service, which captures online-delivered TV content, or ‘BVOD’) in a single detailed database. Conceived and developed by OzTAM, Regional TAM and Nielsen, VOZ provides all-screen, cross-platform planning and reporting for Australia’s television industry.

VOZ provides full national coverage which includes free-to-air and subscription television channels viewed in metropolitan and regional TV markets (including overlap areas) as well as ‘Rest of Australia’. Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the combined TV markets of Darwin, Remote Central + Mt Isa, Griffith, Mildura, Spencer Gulf (Port Pirie/Broken Hill) and Riverland/Mt Gambier.

https://virtualoz.com.au/resources/faqs/

To kick us off this season.


Total People
Total TV Overnight
Fri 16th Feb 2024

RUGBY LEAGUE ALL STARS -PRE MATCH Nine 895,000 491,000 52,000

RUGBY LEAGUE ALL STARS Nine 1,265,000 481,000 64,000

RUGBY LEAGUE ALL STARS -POST MATCH Nine 562,000 305,000 43,000


Reach average audience

RUGBY LEAGUE ALL STARS -PRE MATCH Nine 491,000 52,000 895,000

RUGBY LEAGUE ALL STARS Nine 481,000 64,000 1,265,000

RUGBY LEAGUE ALL STARS -POST MATCH Nine 305,000 43,000 562,000

leeroy*NRL* wrote: ↑Sun Feb 18, 2024 6:38 pm

so what did the NRL ALL STARS GAME GET ??

1.265k (CHANNEL 9 NATIONAL)

9NOW not Supplied

FOX STV AND STREAMING NOT SUPPLIED

Acting as an alternative to Total TV measurement offered by OzTam’s VOZ measurement system, Kantar and Foxtel will deliver audience insights from more than one million Foxtel set top boxes installed across Australia, along with three million users of Foxtel’s streaming products, including BINGE and Kayo Sports.

The new service will roll out in 2024 providing quarter hour format for ingestion into agency systems and two years of comparison data back to January 2022.

In a statement responding to Foxtel’s announcement in October, national television measurement body, OzTam, was critical, asserting the move risked confusing the market.

“Introducing a new measurement service is expected to raise questions regarding reliability, comparability and integration into agencies’ buying systems. The industry has clearly stated that it wants one service to measure Total TV and that is what OzTAM provides.”

In an opinion piece written for Mumbrella, Seven West Media’s chief marketing officer, Mel Hopkins added weight OzTam’s call, describing the Foxtel system as “deeply flawed and misdirected move”.

Media buyers, however, have broadly celebrated the effort from Foxtel to move beyond traditional measurement tools.

Speaking to Mumbrella about Foxtel’s Upfront in October, Foundation head of investment, Louis Maine, said:

“Moving away from OzTAM ratings to their own Kantar ratings is a bold move but Foxtel has previously voiced some concerns that OzTAM underreports the actual viewing data they can see from their set-top box data. Having access to over 1 million devices’ actual viewing behaviour is something we are excited about.”


https://mumbrella.com.au/a-composite-ap ... tem-806968

Terry wrote: ↑Sun Feb 18, 2024 10:04 am

Basically they're going to be useless for comparative purposes. Our dear friend bummy is gonna be out of a job. Adding up numbers is his only saving grace lololol!!

WookieReturns wrote: ↑Sat Feb 24, 2024 7:50 pm

Terry wrote: ↑Sun Feb 18, 2024 10:04 am

Basically they're going to be useless for comparative purposes. Our dear friend bummy is gonna be out of a job. Adding up numbers is his only saving grace lololol!!

still obssessed. even without the complete ratings Im sure Ill find something to keep the 7,000 folks who follow me on twitter entertained.

WookieReturns wrote: ↑Sun Feb 25, 2024 2:40 pm

so obsessed dude.

leeroy*NRL* wrote: ↑Mon Mar 04, 2024 12:21 pm

We have made inquires with US based television websites to source data from FS1 in the USA for its ratings performance over in the States.

Beaussie wrote: ↑Wed Mar 06, 2024 6:52 am

leeroy*NRL* wrote: ↑Mon Mar 04, 2024 12:21 pm

We have made inquires with US based television websites to source data from FS1 in the USA for its ratings performance over in the States.