Bummy, a drovers dog knows the reason why fumbling gets more broadcast money i.e. the mess goes for 33% longer than a RL game. Hence it has 33% more commercial value. Added to that is the laughably easy scoring system in fumbling that gives many more breaks in play i.e. more commercial value time again. The difference in payment has zero to do with tv ratings reach or average.WookieReturns wrote: ↑Wed Mar 13, 2024 10:22 amIts never been the only measure worth mentioning. Its been the focus of reporting because it was the primary way Oztam released data. It did not and never did accurately reflect total viewership, something which Oztam identifieid as an issue given the dominance of streaming based platforms which specifically use "views" as a measure.
Reach as a genuine matter of long term interest is rubbish, but total viewership can matter if you run a longer broadcast - although not always. Crickets reach doesnt seem to change much during the day, and neither does golf and longer games like that, but it definitely impacts AFL viewing. The reach numbers reflect this.
Which is why technically the most "watched" sport title isnt what some people think it is.
And thats why there is more than one big dog in town. The NRL dominates on average, the AFL dominates on reach. Guess which has been consistently paid more for the last 30 years.
Hope you receive this fact in the good faith it is sent. Have a great day bummy.
