Talking Footy

Sydney Swans land a new partner

Sydney Swans Media August 23, 2016 11:31 AM

The Sydney Swans are pleased to announce Qatar Airways as the Club’s Official International Airline Partner. The multi-award winning carrier has committed to the Swans for the next three years, until at least the end of the 2019 season.

The partnership was announced at the SCG today, marking the airline’s first foray into the AFL. The agreement will see Qatar Airways receive prominent branding at Sydney Swans home games and training, while supporters can look forward to an enhanced match-day experience with special offers and giveaways throughout the season.

Sydney Swans chairman Andrew Pridham said: “Qatar Airways is a global brand and leader in international air travel, so we’re delighted to have them join the Sydney Swans as our Official International Airline Partner.

“Both organisations share a common goal in that we are passionate about delivering premium experiences and strive for excellence in everything we do.

“This is a significant partnership for our football club and, as the airline’s own brand message suggests, we’re excited to be Going Places Together.

“We look forward to welcoming Qatar Airways to our Sydney Swans family and working with them in the years to come.”

Announcing the deal, Qatar Airways Group Chief Executive Officer, His Excellency Mr Akbar Al Baker said: “Qatar Airways has long supported some of the best sports clubs and events in the world. We strongly believe in connecting with our global travellers through their passion for sport, and have been looking for the right partner for Qatar Airways in Australia’s sports arena.

“Since we first started serving Australia in 2009, Qatar Airways has received tremendous support from the Australian community. This partnership with Sydney Swans, one of the country’s best-supported and most elite sporting teams, is a reflection of our ongoing commitment to Australia.

“We look forward to sharing in our travellers’ love for football, supporting their commitment to the Sydney Swans and in building an even stronger brand connection with our Australian market through this multi-year partnership.”

The Sydney Swans sponsorship marks a new milestone for Qatar Airways in Australia. The airline has doubled its footprint in Australia in 2016, with Sydney and Adelaide joining its global network in March and May respectively, joining Perth and Melbourne on the Qatar Airways map. Australian travellers can now go more places with Qatar Airways than with any other airline serving Australia today.

http://www.sydneyswans.com.au/news/2016 ... w-partner-