The success of the 2014 AFL International Cup
Posted: Thu Sep 11, 2014 5:21 pm
The 5th and highly successful 2014 AFL International Cup has been completed.
In a highly entertaining match the PNG came from behind to narrowly defeat Ireland in the Mens' GF whlist
Canada (Northern Lights) had the measure of the Irish in a hard fought Womens' GF.
With every IC the standard gets higher and more attractive mirroring the growth of Australian Football overseas.
The quantum improvement this year was in media coverage - TV, radio, internet and print.
Commercial TV focused on the competition not just mickey mouse teams like the peace team.
SBS did a series on the different language teams.
Many games were broadcast on radio, especially the community round games.
Most games were streamed live, scores updated regularly and roundups posted quickly.
The implication for the next IC is quite exciting if we can build on these results and sell the event even better.
In a highly entertaining match the PNG came from behind to narrowly defeat Ireland in the Mens' GF whlist
Canada (Northern Lights) had the measure of the Irish in a hard fought Womens' GF.
With every IC the standard gets higher and more attractive mirroring the growth of Australian Football overseas.
The quantum improvement this year was in media coverage - TV, radio, internet and print.
Commercial TV focused on the competition not just mickey mouse teams like the peace team.
SBS did a series on the different language teams.
Many games were broadcast on radio, especially the community round games.
Most games were streamed live, scores updated regularly and roundups posted quickly.
The implication for the next IC is quite exciting if we can build on these results and sell the event even better.