Sponsors Still Not Keen
Posted: Thu Mar 31, 2005 7:23 pm
If the article in the Daily Telegraph today is correct, it seems the A-League is struggling when it comes to sponsorship.
Not even free air travel and teams obligated to fly Qantas. Gees what kind of sponsorship deal is this?Daily Telegraph wrote:It seems Soccer Australia is still struggling for weight in the sponsorship corridors of power.
Show Me The Money understands it took the intervention of heavyweight businessman Frank Lowy to get Qantas on board with $1.5 million as a major sponsor, but don't be fooled into thinking free air travel. Under the deal the Socceroos still fund their own travel arrangements and the A-League teams are all obligated to fly Qantas during the domestic series, netting the airline in excess of $3 million.
Sorry, who's sponsoring who here?